Summary: Want tips to sell more in your business? Believe me: selling by email is one of today’s solutions. So know what you need in an email marketing for your company to knock out your potential customers and increase your company’s conversion rate considerably.
Firing messages about a product or service through an email is one of the most efficient channels in Marketing.
This is because it is possible to reach people anywhere in the world with a low operating cost.
Therefore, selling by email can be a great outlet for those who want to increase revenue, after all the strategy has excellent cost-benefit.
However, to knock out a lead and be able to leave it impacted you need to know some tips to be able to create an incredible sales email marketing.
So, if you want to see the conversion rate of your business increasing, update yourself with these 5 tips to sell more with email marketing:
1. Cleaning the contact base
2. Email list segmentation
3. Personalization of content
4. Automation of sending emails
5. Perform A / B tests
Use these 5 email sales tips and optimize your customer conversion
1. Clean your contacts base
One of the secrets of those who can convert more customers is to send email to the right contacts.
For this, the first of the tips to sell more is to clean your contact base.
That way you can qualify the sending of email marketing and go through the providers filter, in addition to clearing from your list those who no longer show interest in your business.
To do this, identify invalid recipients (hard bounce), undeliverable ones (soft bounce), those who requested unsubscription and those flagged as SPAM.
And to replace this lack, invest in building a qualified list in an organic way.
One way to do this is by sending landing pages, that is, you provide quality material to the lead, such as an e-book, for example, and in return he fills out a form with your contact information.
2. Segment your email list
After building a qualified contact list to sell by email, the next step is to segment it.
And, for that, follow the actions of these leads within your website to know the type of information he has been consuming, his interactions, profile data etc.
So you get enough data to send content and personalized offers according to the preferences of each contact.
In fact, this is exactly what the next step in the tips for selling more with email marketing will cover.
3. Customize the content
To be able to knock out the lead once and for all and make him want to buy your product or service as soon as he finishes reading the email you need to reach him with quality content.
That’s because he needs to understand how your company can help him solve that problem easily and efficiently.
Also, invest in a personalized approach, calling the contact by his name, for example.
That way he will feel special and see how your business thought of him and his needs before sending that offer.
4. Automate the sending of email marketing
Now the most practical steps of tips for selling more with email marketing sales have started.
That’s because now that you’ve cleaned up your database, segmented your leads and just created personalized content, then it’s time to start sending those emails.
And to optimize the sending, invest in an email marketing tool for automation, because with it you can program the triggering of these messages according to the behavior of the lead and its interactions.
So you can optimize time, improve results and even increase team productivity.
5. Perform A / B tests
If you still feel unsure about the strategies even after these tips for selling more with email marketing, this last step will help you.
That’s because A/B Tests consist of sending two emails that are practically the same, except for one item that you will modify when sending.
For example, if you need to know whether the blue or orange layout works best, submit both with just that change.
By analyzing the results you will be able to understand which more converted your leads, in addition to knowing what you can or cannot change to get more results. In this case, the color of email marketing.
So you are ready to sell by email and enjoy the results that will certainly come with this strategy.
Use these 5 email sales tips and optimize your customer conversion
In this publication you saw 5 tips for selling more with email marketing and could understand that if your intention is to sell by email, in this channel it is possible to optimize and convert customers a lot.
That’s because selling by email will not require high operating costs and will enable you to reach people anywhere in the world.
And exactly for these reasons that for an email marketing sales to be efficient you need to know some secrets, so you can guarantee success in conversions.
Therefore, we present 5 tips to increase your conversion rate, which will enable you to sell by email with total efficiency.