How To Add Schema Markup To Your Site With Google Tag Manager?

If you want to learn how to put schema markup code on your website with Google Tag Manager through easy steps, then you have landed on the right page. In SEO the importance of schema markup isn’t a secret today, and here you’ll learn how to add schema markup to your website with Google Tag Manager(GTM) through simple steps, but before that let me explain you a summary about Google Tag Manager.

What is Google Tag Manager?

Google Tag Manager is an entirely free tool offered by Google to include or update the tags with no programming knowledge. You must put the Google Tag Manager code on your website, by which you can have the ability to start incorporating scripts, schema markups on your web-page with no modifications in website code.

What is Schema markup?
Schema markup is a code which put on websites to assist search engines to receive the exact results for their users. Schema markup may be called the terminology of search engines to comprehend the content on every web-page.

Three Types of Schema Markup Structure Codes
There are 3 types of Schema markup code.

  • Microdata
  • RDFa

Google suggests using the JSON-LD schema markup code if possible. You do not need to become a developer to write the schema markup code. There are lots of tools available to generate schema markup.

Joining Schema Markup Code with Google Tag Manager

Follow to bring the schema markup code into your website using Google Tag Manager. Here are some simple points you need to take:

Create appropriate schema markup: You have to create a suitable schema markup code with any of online tools like Schema Markup Generator, Schema App, Micro-data Generator, etc.

Test the Schema Markup Code: After creating the script, you have to Test it in the structured data testing tool to confirm if it’s working correctly or not. You have to paste the code to the “Code Snippet” segment and run the test.

Test the Schema Markup Code

Creating Tag: Go to Google Tag Manager accounts and make a custom HTML tag to include your schema markup code. In this step, you can name this tag as Schema Markup Tag, Structured data tag, etc.

Creating Tag

Paste the Schema Code: After preparing the tag, you need to paste the code in the HTML text box and save it from the “Save” button at the top right corner.

Paste the Schema Code

Trigger Setup: Here comes the essential step of using your tag.
You have to create a trigger for your own tag. You can add a trigger by clicking on the Triggers option and select the trigger type as the page view.

Trigger Setup

Here it is possible to pick the entire page views to fire the schema markup tag, or you’ll be able to go with “Some Page Views” choice make the schema markup code visible on the particular pages.

Some Page Views

Make Connection: Now all you want to join the Trigger into the schema markup by clicking on the “Choose a trigger” to produce this tag fire alternative.

Make Connection

The Final touch: The final step of incorporating schema markup using Google Tag Manager will be to create the changes filed and printed by clicking the”Publish” button top right corner.

The Final touch

Testing the Schema Markup Code

Now you can assess the schema markup code onto your website with the help of the structured data testing tool. Just paste any URL of your site that you’ve selected while activating the label and execute the test.

Testing the Schema Markup Code

Schema Markups are the active aspect of search engine marketing methods. We recommend that you set up the schema markups that are acceptable for your company. It may provide a competitive edge plus it is a helpful method to enhance your search engine success.


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